Nasdaq-listed Verb Technology has become the latest company to embrace the cryptocurrency treasury strategy, revealing plans to establish what would be the first publicly traded TON treasury. The company announced its intention to raise $558 million through a private placement and simultaneously rebrand itself as “TON Strategy.”
Through a press release, Verb Technology disclosed the pricing details of an expanded and oversubscribed $558 million private placement, which forms the foundation of its TON treasury implementation strategy. The company expects to complete its transformation into TON Strategy Co., positioning itself as the inaugural publicly traded treasury reserve focused on Toncoin, the native digital asset of The Open Network.
Partnership with Kingsway Capital Drives Treasury Strategy
The treasury initiative moves forward through a strategic partnership with Kingsway Capital. This collaboration builds upon previous reports indicating that the TON Foundation and Kingsway were working to secure up to $400 million in funding for exactly this type of treasury operation.
🚨📈 VERB TECH TO BECOME TON TREASURY GIANT WITH $588M
Verb Technology is raising $558M to buy Toncoin and rebrand as $TON Strategy Co.
It’ll be the first public company to hold $TON as a treasury reserve deal closes August 7. pic.twitter.com/JjnNb0ZHE5
— Crypto Jargon (@Crypto_Jargon) August 4, 2025
Verb Technology has already secured a PIPE transaction involving institutional and accredited investors for the acquisition of nearly 58.7 million common stock shares. Each share carries a purchase price of $9.51, generating gross proceeds of approximately $558 million for the company.
The transaction is scheduled to close around August 7, pending standard closing conditions. Following completion, Verb plans to allocate the majority of net proceeds toward acquiring Toncoin holdings, officially launching its TON treasury operations. The cryptocurrency will function as the company’s primary treasury reserve asset.
This strategic positioning will place the company among the largest TON holders worldwide while enabling the generation of consistent staking rewards. The approach aims to expand the treasury through what management describes as a “cash flow positive manner.”
Stock Performance Reflects Crypto Treasury Enthusiasm
VERB stock experienced dramatic movement following the TON treasury announcement, with TradingView data showing gains of up to 100%. While the stock has pulled back from peak levels, it continues trading around $15 in premarket activity, maintaining gains above 50% from previous levels.
The stock has demonstrated strong performance over recent periods, climbing more than 38% during the past month and advancing over 45% year-to-date. This surge reinforces the pattern of significant market response when companies announce cryptocurrency treasury exposure.
TON price action moved in the opposite direction, declining more than 6% over the past 24 hours despite the treasury announcement. Current CoinMarketCap data places the altcoin at approximately $3.45, supporting a market capitalization of $8.35 billion.
Interestingly, TON posted gains exceeding 7% on August 2, even as broader cryptocurrency markets experienced substantial declines. This earlier price movement suggests the treasury news may have already been incorporated into market pricing.
Market Implications for Corporate Crypto Adoption
This development reinforces the growing trend of publicly traded companies incorporating cryptocurrency into their treasury strategies, potentially encouraging similar moves across other sectors. The mixed price reactions between VERB stock gains and TON’s decline suggest markets are still calibrating how to value these corporate crypto treasury announcements.
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