Nasdaq-listed Verb Technology has become the latest corporation to embrace the crypto treasury strategy, revealing plans to establish what it claims will be the first publicly traded TON treasury. The company intends to raise $558 million through this initiative and will simultaneously rebrand itself as “TON Strategy.”
Company’s Strategic Pivot to TON
According to a company press release, Verb Technology has successfully priced an expanded $558 million private placement that exceeded initial subscription expectations. This funding will support the implementation of their comprehensive TON treasury strategy. The firm also announced its intention to rebrand as TON Strategy Co., positioning itself as the inaugural publicly traded treasury reserve focused on Toncoin, the native digital asset of The Open Network.
The strategic transformation is being executed alongside Kingsway Capital as a key partner. This collaboration builds upon previous reports indicating that the TON Foundation and Kingsway were working to secure up to $400 million for a treasury company with similar objectives.
Another crypto treasury front running scam where somebody had the news before the press release came out. $VERB. Cypto bros don't give a F. pic.twitter.com/Z2ynMPVbvq
— JohnL10 (@ineedsow) August 4, 2025
Under the terms of the arrangement, Verb Technology has completed a PIPE (Private Investment in Public Equity) transaction involving institutional and accredited investors. The deal encompasses the purchase and sale of approximately 58.7 million common stock shares at $9.51 per share, generating gross proceeds of roughly $558 million.
The transaction is scheduled to close around August 7, pending standard closing conditions. Following completion, the company plans to allocate the majority of net proceeds toward acquiring Toncoin and establishing the TON treasury. This digital asset will function as Verb’s primary treasury reserve, potentially making the company one of the world’s largest TON holders and enabling it to generate consistent staking rewards for treasury growth in what they describe as a “cash flow positive manner.”
Stock Performance and Market Response
Market data from TradingView indicates that VERB stock experienced a dramatic surge of up to 100% immediately following the TON treasury announcement. While the stock has since retreated from these peak levels, it continues to trade around $15 in premarket sessions, maintaining gains of more than 50%.
The stock has demonstrated strong performance over extended periods as well, climbing over 38% during the past month and gaining more than 45% year-to-date. This price action reinforces the pattern of significant market premiums that companies receive when announcing cryptocurrency treasury strategies.
In contrast, TON’s price has declined more than 6% over the past 24 hours despite the treasury announcement. Current CoinMarketCap data shows the altcoin trading near $3.45, with a total market capitalization of $8.35 billion. Interestingly, TON had rallied over 7% on August 2 while broader cryptocurrency markets were experiencing substantial declines, suggesting that news of this development may have already been incorporated into the token’s price.
Broader Market Implications
The announcement reinforces the growing trend of public companies adopting cryptocurrency treasury strategies, though the mixed price action between VERB stock and TON itself suggests markets are still calibrating how to value these corporate moves. The neutral market sentiment surrounding this development indicates investors are taking a measured approach to evaluating the long-term viability of such treasury strategies.
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